The Story of Pink [Primier]

Have you ever heard of the phrase “pink is for girls not boys” or “wearing pink makes boys gay”? Have you ever wondered where these gendered narratives comes from? Did you know that in US history, there was a time when Pink was for Boys not Girls?

Chromvolution delves into the intricate journey of perceptions of the color pink, tracing its linguistic roots to its significant symbolism in contemporary society. It emphasizes the evolving societal, cultural, and gendered views surrounding this color. Drawing from historical, empirical, and philosophical perspectives, the presentation investigates how developmental neuroscience, cultural history, and ethical considerations in scientific research intersect to reveal how societal views of pink influence, reinforce, and occasionally challenge gender norms.

This evolution in societal perceptions is crucial to color associations made and enforced upon genders from a very young age. We will be discussing the ages at which color associations may develop in children. It also points out a crucial, non-ethical practice in scientific research with respect to researcher bias which contribute more to this universality perception of gendered colors.